Confidently embed GenAI into your product strategy and roadmap in 4 weeks
8 online training modules designed by product and AI experts, 4 expert interviews, plus live support and advice for 3 months to help you succeed in the real world.
Limited space, buy now to avoid disappointment.
Secure my placeMeet the Experts
Dave Martin from Confidence In and Josh Brammel from Databricks designed this training course. Expert interviews include Yana Welinder from Kraftful, Adam Watts from Mercia Ventures, Subha Shetty from Wayfound, and Lord Jim Knight from the House of Lords.
They've worked with
Course Overview
What you'll learn in this course
- Learn how your product can harness GenAI to create more significant value for your customers and stakeholders.
- Learn the technical constraints and how to improve GenAI results for your customers rapidly.
- How to confidently evaluate where to deploy GenAI for automation versus assisted workflows.
- Spot GenAI opportunities and prioritise them to achieve your business goals.
- Solve previously impossible problems to delight your customers.
- Be inspired by 45 examples of GenAI across 10 industries and deep-dive conversations with 4 expert guests.
You're not on your own after the course
Includes 3-month access to live support & expert advice
You will feel confident when you complete the training. However, putting new ideas into practice presents unique challenges. We want you to quickly overcome these curve balls and achieve your desired impact. Unlike other training courses, our courses include 3 months of access to live support and advice sessions. These are optional and available every 2 weeks for you to drop into when you need a friendly face and expert advice.
With our support, you’ll transform learning into action, impacting your product and career.
Course Details
Who this course is for
This course is designed for product professionals who want to leverage GenAI into their product strategy to drive innovation and improve their customers' lives.
It is not intended to teach you how to use GenAI as a tool to do your job. Instead, you will discover GenAI's strategic potential to propel your product to new heights.
What problems will you solve?
Are you finding yourself swept up in the excitement surrounding GenAI? It can be overwhelming when the buzz seems to grow by the day. Many product leaders are experiencing pressure from stakeholders who are constantly suggesting new GenAI features. This constant influx of ideas can lead to confusion and uncertainty about prioritising and implementing GenAI effectively.
Product leaders have told us they struggle to weave generative AI into their product strategy and get pushed into the trap of "sprinkling AI magic dust" on their product. They share their frustration at building gimmicks which customers don't use. Some leaders see GenAI as a way to increase market share. In the right hands, it can improve customers' lives, but when used poorly, it can scare off users.
We understand your challenges and are here to help you gain a competitive edge and thrive in this exciting field.
How it works
The course is divided into 8 easy-to-follow online modules. Each module contains a series of videos you can watch at your own pace. We run live support and advice sessions that allow you to ask questions and learn from experts and peers twice a month. While the course is designed to be completed in just 4 weeks, enjoy the freedom of self-paced learning with 3 months of access to online modules plus support and live advice sessions.
Secure my placeCustomers love our course and the ongoing support
Simran Cashyap
VP Product
"Even though we've been using machine learning and GenAI for years, this course helped me align them with product strategy and delivering customer value. Nothing beats being able to jump on a call and dig into the nuances."
Sara Fikrat
VP Product
"The insight and experience relevant to startups and product leadership was incredibly valuable to me. The video lessons and coaching calls made complex concepts accessible and applicable. The learnings continue to be a reliable reference in my everyday decision-making."
Topics Covered
Understand GenAI's technical capabilities.
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Grasp the GenAI foundations: Gain a solid understanding of the core principles and technologies behind generative AI, including key concepts, methodologies, and tools that drive its effectiveness.
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Unlock strategies to improve results: Discover actionable techniques and best practices for leveraging GenAI to enhance performance, streamline processes, and achieve better outcomes in your product strategy.
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Navigate regulations and restrictions: Learn how to effectively manage the legal and ethical landscape surrounding GenAI, ensuring compliance while maximizing its potential in your products.
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Explore real-world use cases for GenAI: Delve into compelling examples of how businesses successfully implement GenAI, highlighting innovative applications and inspiring success stories that can inform your strategy.
Identify the ideal AI workflow.
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Get hands-on with GenAI: Engage in practical, interactive sessions that allow you to experiment with Generative AI tools and techniques, fostering a deeper understanding of how they can be integrated into your strategy.
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Understand the potential for automation: Explore how GenAI can streamline repetitive tasks, enhance efficiency, and free up valuable time for more strategic work, transforming how your business and customers operate.
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Clarify when to keep the human in control: Learn to identify critical points in the workflow where human oversight is essential, ensuring that decisions remain informed and ethically sound while maximizing the benefits of automation.
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Recognise the potential for hybrid design: Discover how to combine human creativity with GenAI capabilities, creating a synergistic approach that leverages both strengths to drive innovative solutions and design excellence.
Map strategy to GenAI initiatives.
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Create strategic efficiencies: Identify and implement processes that leverage GenAI to reduce costs, minimize waste, and streamline operations, ultimately enhancing your organization’s overall productivity and effectiveness.
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Strengthen or defend existing value propositions: Analyse how GenAI can enhance your current offerings, allowing you to meet customer needs better and maintain a competitive edge by delivering superior value and service.
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Rethink value proposition with GenAI at the core: Reimagine your business's value proposition by integrating GenAI technologies, enabling innovative solutions and unique experiences that resonate with customers and differentiate your product in the marketplace.
Why choose Confidence In?
Trustworthy advice
Learn from leaders who have successfully been there and done it. You're in safe hands with each course designed by subject matter experts.
You are not on your own
You will have 3 months of access to live support and expert advice to help turn your learnings into action.
Schedule friendly
Each module has a series of self-paced, flexible video lessons that will easily fit into your hectic schedule.
Meet the experts
This course has been carefully designed by experts who have consulted with product leaders from around the world.
Dave Martin
Confidence In
Coach, author, and former CPO Dave has led AI product teams for over a decade, including GPT innovation that led to Adobe's acquisition.
Josh Bramall
Databricks
Course technical contributor Josh is a Solutions Architect at Databricks with over 12 years of experience working with the latest AI technologies.
Yana Welinder
Kraftful
As an expert guest, Yana, CEO at Kraftful, shares her insights from helping more than 50,000 product teams use AI to build products people love.
Adam Watts
Mercia Ventures
Board veteran Adam Watts is an expert guest sharing a board-level and investor perspective on GenAI strategy.
Subha Shetty
Wayfound
Shubha is Chief AI Officer at Wayfound and, as an expert guest, shares how to help people create and manage AI agents.
Lord Jim Knight
House of Lords
Our expert guest, Jim, is an Advisor to EdTech companies and a member of the House of Lords who is highly interested in policy surrounding AI.
FAQs
I'm not a product leader, can I buy this course?
Will I have enough time to do this course?
When does the course start?
Do I need to have a technical background?
How regular are the live support and advice sessions?
If you have any further questions that haven't been answered, please contact us.
