The world needs leaders who think differently.
We make sure it gets them.
Most neurodiverse leaders don’t have a leadership problem. Many struggle with signal drift. The gap between the quality of their thinking and how it’s received. We close that gap.
The 20% Club
For leaders who think differently and feel it
An estimated 20% of the population is neurodivergent. In tech roles (engineering, product, data science, and design), that figure may be closer to 50%. Yet almost no leadership training is designed for how we actually think.
The 20% Club Report draws on interviews with neurodivergent tech leaders and two decades of coaching experience. It names the three mistakes that quietly kill your influence, introduces the CALM Leadership Method, and shows exactly how one VP Product used it to secure her CPO role.Â
It's completely free, no sign up required, and please do share the report with other you feel it might help.
Download FREE ReportReactions to the 20% Club report.
“An important conversation starter about what leadership actually looks like when you think differently. The more voices in this space, the better."
- Marton Gaspar, Leadership Coach
“Dave gathered powerful insights about leadership for people who think differently and translated them into a practical and actionable framework. A valuable read for any leader navigating complex organizations.”
- Nesrine Changuel, Author of Product Delight, ex-Google, Microsoft, Spotify
"AÂ great report and perspective on neurodiverse leadership. I definitely identify with the learnings in this as being in this category and it reflects approaches and perspectives I've adopted and developed over the years. A really valuable report!"Â
- Claire Lewis, Co-founder and Director or Baltic Ventures
The more senior the room, the less your work speaks for itself.
Missing executive credibility
You can ship brilliant features, unblock entire teams, and make sound strategic calls. Then you walk into a steering committee and feel your credibility get assessed on something else entirely.
 Career limiting feedback
And the feedback you get? Useless. "Soften your style." "Be more strategic." "Have more gravitas." No concrete behaviour to change. Just a vague warning that your career depends on a template nobody handed you.
 Trapped as a do'er
Over six to twelve months, this compounds. Your work gets overlooked. Your priorities get deprioritised. You become "the person who executes" instead of "the person who leads."
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We call this signal drift: a slow, invisible gap between your capability and your perceived credibility. It doesn't happen because you lack talent. It happens because nobody taught you how to make your thinking land.
Take the 2 minute assessmentOur Mission
"Twenty percent of people think differently. None of them should have to lead as if they don't."
The Founder Story
Dave Martin
Dave Martin spent 20 years in product leadership, dyslexic and ADHD, feeling the weight of difference with every meeting, every presentation, every sidelong glance. He delivered multiple tech exits, led large product organisations, and eventually realised: the system that held him back wasn't about capability. It was about signal.
He founded Confidence In to give other tech leaders who think differently the structure he wished he'd had. Not to fix them. To make their thinking land.
Qualified executive coach (AoEC) and AI Strategy (MIT Sloan). Author of Amazon bestseller The Product Momentum Gap. Regular conference speaker, you might have seen him at Productized, Mind the Product, SaaStock, or ProductTank.
Course: Confidence in Signal Presence
Signal drift is gradual. Each small misread feels survivable. But left unaddressed, it compounds into a real gap between what you're capable of and what people see. This course will make your thinking land with the weight it deserves.
For leaders in tech who think differently. Stop replaying meetings at 2am. Start shaping the decisions that matter.
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A weekly newsletter for leaders in tech who are tired of generic advice. Practical takes on influence, communication, and leading with a brain that works differently. Read by product and engineering leaders across Europe.