We help product professionals master leading with confidence.


Training and live advice from Confidence In will help you overcome real-world challenges, lead product teams, and achieve your potential.

No more chaos, no more confusion, and no more complexity.

Make it happen

Hands-on support in live advice sessions for 3 months.

Anytime, anywhere

Self-paced online modules are flexible to fit your busy schedule.

Expert interviews

Hear real-world examples to see how it has been done and grow your confidence.

Online Courses

Confidence in GenAI for Product Strategy

Confidently embed GenAI into your product strategy and roadmap in 4 weeks. This course is designed for product professionals who want to leverage GenAI into their product strategy to drive innovation and improve their customers' lives.

Designed by Dave Martin from Confidence In and Josh Brammel from Databricks.

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Coming Soon!

Confidence in Decision-Making

Confidently make essential leadership decisions and foster a culture to support your teams in making impactful decisions.

Designed by Dave Martin from Confidence In, Dave Wascha, ex Zoopla and Thor Mitchel, ex Miro. 

Register Interest
Coming Soon!

Confidence in Influencing Upwards & Sideways

Confidently encourage preferred behaviours and recognition of real-world situations while creating advocates.

Designed by Dave Martin from Confidence In.

Register Interest

Our Mission


"Eliminate the stress and wasted potential caused by mediocre product development through extraordinary product leadership."

Meet the Founder

Dave Martin

I founded Confidence In with the belief that solid product leadership improves customers' and employees' lives.

Drawing on over two decades of experience as a product leader, multiple tech business exits, and five years of leadership coaching, I have witnessed first-hand the positive leadership habits that create high performance.

I'm a qualified executive coach and co-author of The Product Momentum Gap, available on Amazon.

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